Brand

SURE FUN

Also known as SUREFUN, Sure Fun.

Do we source? YesSourcing available. Enquire for current details.

SURE FUN is the house behind Nommi, Maymei and Heymi, produced in Guangdong, China.

Its in-house crossovers, such as the Nommi and Heymi collaboration, ship as single-house releases. Availability is confirmed per enquiry.

Owner based in: Guangdong, China Based on the owner's registered company location, not a confirmed production site.

Character roster

Characters under this brand. Guides link where published.

Editorial coverage from our resources hub.

Blind box brands beyond POP MART.
The character houses behind the blind box market in Guangdong, China, and how B2B buyers should read a brand before ordering.
Check the character before you check the price.
A due-diligence checklist for character toys: who owns the IP, family versus collaboration, series naming, and the counterfeit warning signs.

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Send us the series and quantity you need. We confirm current options per enquiry.

Last reviewed 26 July 2026. References do not imply affiliation. See our sourcing disclaimer and IP policy.