One publisher is not the market
POP MART is the name everyone knows, and it is the one name we cannot source. The rest of the category is published by smaller houses, most of them producing in Guangdong, China.
Buyers who only shop by character name miss this. The useful question is not which character is trending. It is which house publishes it, and whether that house sells wholesale at all.
Letsvan and Wakuku
Letsvan is the design house behind Wakuku, one of the faster-rising blind box characters of the last two years. The education group QuantaSing holds a majority stake in the business.
Wakuku appears as plush, blind box figures and giftable charms. Series and packaging change often, so confirm the exact release before quoting.
SURE FUN and the Nommi family
SURE FUN publishes Nommi, Maymei and Heymi. The house is a joint venture involving TOP TOY and MINISO.
Its crossovers are worth understanding. The Nommi and Heymi release is an in-house crossover between two of its own characters, not a third-party licence, so it does not carry the licensing complexity buyers often assume.
Cureplaneta and the Baby Three family
Cureplaneta publishes the Baby Three family and its sibling characters, produced in Guangdong, China. Baby Three sits at the centre of a group of related characters rather than standing alone.
Family structures like this are common and easy to misread. A sibling character is not a separate brand, and mistaking one for the other leads to the wrong supplier conversation.
Read the house, then the character
Before you ask for a price, establish who publishes the character, whether the release you want is current, and whether it is a family member or a crossover.
Cloud9 keeps sourcing guides for the characters we track. Availability is confirmed per enquiry, and we say no when the answer is no.